You’ve tried to make your brand make sense. What if it’s meant to make waves?
Branding shouldn’t feel like a mask.
Hola! I’m Ixchel Lunar (they/them), an Indigenous time ecologist, ancestral medicine guide, and rhythm witch for creative rebels, decolonial dreamers, and neuroqueer visionaries. This Substack is dedicated to weaving business, body, and belonging into something no empire can replicate. Still punk as fuck. Still cozy in the chaos.
The next Dragon 🐉 Letter is gestating…
Hey Beautiful Wildling!
If you’ve spent months — years — trying to finally get your brand right…
but something still doesn’t feel like you...
That’s not failure.
That’s your system refusing to perform a self that isn’t yours.
You’re not stuck.
You’re starving for resonance.
Your soul clients aren’t ghosting you because you’re not visible.
They’re ghosting you because you’re not vibrating.
Not with your real rhythm. Not with your own timing.
Not with the language your body actually speaks.
That’s what Stellar Impression™ Mentorship recalibrates.
It’s not branding as strategy. It’s branding as liberation. Branding as rhythm.
Branding as the energetic imprint of who you really are… unapologetically.
Two paths. One purpose: to make your brand unmistakable.
🌀 Essentials Mentorship — 6 weeks to clarity, soul-client magnetism, and visual coherence
🌕 Deep Alignment Mentorship — 3 months of strategy, refinement, and full-spectrum resonance
If you’ve been eyeing the AstroBrand® Style Guide but didn’t want the full certification, this is your moment. The Style Guide is now included as a pay-in-full bonus in Stellar Impression™ Mentorship!
No extra training. No fluff.
Just your brand — aligned, styled, and finally making sense because it resonates.
→ Grab your mentorship spot + Style Guide
Pay in full before July and you’ll receive premium bonuses:
• The exclusive AstroBrand® Style Guide + a Bonus 1:1 AstroBrand® Compass Session ($1,111 value)
• Website Audit (for Deep Alignment tier only)
And yes, I walk this.
I’ve guided brands through burnout, creative paralysis, and disconnection,
not with one-size-fits-all templates, but with rhythm, energy, and decolonized presence.
I’ve taken clients from confusion to clarity, without pushing, pleasing, or posturing.
I’ve built my own brand in alignment with my Stellar Imprint, and it works.
This isn’t a theory. This is lived.
→ Choose your mentorship path »»»
Happening Next Week:
Dreaming Bigger Doesn’t Require Betraying Yourself
I’ve been BTS of this one.
When I coached inside Megan Hale’s programs, I saw the early DreamMoney™ framework help creative folks quit the burnout blueprint and build businesses that honored their bodies, values, and cycles. What started as a humble yet gorgeous spreadsheet has now evolved into a full-on planning tool and a reclamation of rhythm.
She’s hosting a free 5-day strategic planning series June 23–27 called DreamBigger. If your nervous system flinches at the thought of quarterly planning, this one’s different. Megan teaches how to grow a business without contorting yourself to fit some extractive success model. It’s strategy that centers you, not the algorithm, the market, or the hustle.
And here’s the cool part: when you register, you get a 7-day trial of the DreamMoney™ app, designed to help you track cash flow, plan sustainably, and actually pay yourself, without abandoning your pace or purpose.
💸 Register here if you’re ready to dream big on your own terms.
Stay wild, love fiercely. Your presence is golden.
Maltiox! xo Ixchel
P.S. If you’ve been eyeing the AstroBrand® Style Guide but didn’t want the full certification, this is your moment. The Style Guide is now included as a pay-in-full bonus in Stellar Impression™ Mentorship.
No extra training. No fluff.
Just your brand — aligned, styled, and finally making sense because it resonates.
→ Grab your mentorship spot + Style Guide
P.P.S. Maltiox pronounced mall-tee-osh means with gratitude in K’iche Mayan.
🧵 I’m on TikTok, Threads, and Bluesky (where I’m sharing my favorite TikToks, musings, and links there too)!
💬 Signal Private Chat (no war plans shared, promise) The Time Grove ⇢
👩🏽🤝👩🏾 Ways to work with me...
🎙️ Book me for your Podcast, speaking event, or program…
🎁 Free HD Mini Report
If you’re curious but not ready to dive in fully, start with this free report. It’s my gift to help you explore how your Human Design definition shapes your relationship with Time.
Your Sanctuary to Cultivate Wild Presence for Thriving with a Planet in Transition
I was raised and bore children on the traditional, unceded, and stolen lands of the Coast and Central Valley Miwok (colonized as Petaluma, CA) and Nisenan (colonized as Sacramento and Fair Oaks, CA), past, present, and future. I also write, work, and live down and to the left of Huitepec in the highland forest of the traditional, unceded, and stolen lands of the Winik Atel (Tzeltal) and Batsil Winik’ Otik (Tzotzil), past, present, and future, in what is known as San Cristóbal de Las Casas, Chiapas, Mexico.
P.P.S. I do not live or consent to the colonial impositions regarding the construct of Time. I also practice honoring rhythms of work, play, and rest so that I can serve you with embodied presence and with loving care. This means I may take several days to respond to your requests and questions. (h/t Eva Glamaris)
P.P.S. A mention is not necessarily an endorsement of someone. It's an acknowledgment, a citation, of the origin of information in my process of understanding. (h/t Kelly Diels)
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Copyright © 2025, Cheyenne, WY and Chiapas, Mexico, All rights reserved. Sharing your lineage of knowledge is decolonial. When iterating, please cite me. Not citing is epistemicide.